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Thursday 12 March 2015

5 Tips to Create an Effective Character Animation Video For Your Company

Marketing studies show that people are instantly attracted to motion graphics and sound as opposed to text and images. The same strategy is often applied by businesses who make online videos to market themselves. Character animation videos are widely popular all across the globe as viable marketing tools. So how to create a video that will go viral and help communicate your business to the right people?

  • 1. Tell a story through your video
 If you've finally decided upon creating a character animation explainer video for your business, go all guns-blazing! Tell a story through your script, keep the audience engaged, entertain them if possible but in a way that doesn't dissuade you from your intended path! Not only does a boring video disappoint prospective clients- you may end up losing them!
  •  2. Captivate your audience
 Irrespective of how good your video is, it won't have an impact unless it can grab your audience's attention right from the word go. Start off with a bang! The graphics should be top-notch, the narrative must be compelling and the music has to be just right! Different aspects of the video have to be kept in tandem with each other, in order to deliver the right impact.
  •  3. Stick to your goal
 Define your goals and stick to them. A vital pre-cursor to every video creation process is a blueprint that touches upon relevant information. This will help you organize the video ensuring that none of the important aspects go missing. It will provide you with the foundation to work upon and shall take you in the right direction, replete with even the minutest of details!
  •  4. Stick to the point
 People these days have a short attention span, therefore your video should be such that it instantly stirs their interest! You should be concise yet crisp when you're delivering your message to the audience. Avoid clogging your video with unnecessary bits of information; you have to keep it short, silly!
     5. Outsource if you have to!
     Remember your video will either make you or break you, therefore you must leave no stone un-turned during the creation as well as the production phases. The end results will make a lasting impact on your brand and you must regard your video as an investment. If you don't have an in-house team to take care of the visual process, hire an outside agency that specializes in motion graphics and video creation.

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