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Tuesday 30 September 2014

The Benefits of Animated Video Production

Animated video production enables you to create videos that can get a message across to an audience on the internet perfectly. If you have a website and you would like to get more visitors or traffic, you can start using these sorts of videos to communicate to your audience. This is because text is not as effective at being understood compared to video. In addition, the animated videos stand a high chance of going viral and in turn bringing a lot of attention to your site.

To get the most out of the animated videos, you will need to use a professional animated video production company. By doing that, you will be sure of getting videos that are clean, clear and concise. Professional quality of the videos is mandatory if you want them to get attention from many people on the internet. The professional video production will ensure that you get the best quality of videos using best cameras, lighting and other high-tech equipment.

While some people may prefer making animated videos using simple programs such as Windows Movie Maker and iMovie, they may not have a lot of features to help you create a top-notch video. Animated video production companies have the best editing software that will ensure that you have an outstanding quality of animated videos. With good quality videos that have been edited professionally, most viewers will start taking your company seriously.

The best video production companies that are savvy at what they do will not take long to produce your videos. As long as you have a clear idea of what you want, the company is going to turn it into reality as fast as possible. Be sure to explain to the company clearly what you are looking for to avoid a situation whereby an animated video that does not meet your needs will be created. After all, the video should be able to represent the products and services that you are offering on your website.

Some people prefer magazine articles over animated videos when it comes to marketing their products and services, but the former is quite expensive compared to the latter. Animated videos are a cheaper option for the most part and they stand a greater chance of reaching a broader audience. People from all over the world can see your video since it will be available on the internet.

When choosing a production company to create animated videos for your products and services, be sure to look for a company that has a wealth of experience in creating the videos. An experienced company is not the one that is only good with the cameras and editing skills, but it should also be good with graphics and animation experience. Since advertising products and services using animated videos is becoming more popular everyday, the tools for creating such videos are also becoming more advanced. A good production company will therefore be equipped with the equipment that utilises the latest technology to produce high quality videos.

Looking for a great video to add into your business? Consider Lumeo, animated video production is one of their specialty services.

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Monday 29 September 2014

Seven Secrets for Designing the Best Real Estate Logo

When designing real estate logos, you might have some difficulties coming up with original images that foster strong communication with potential clients. The reality in navigating how to design best real estate logo design is not as hard as you might think – once you get the hang of it and know what to include and what to avoid. Many businesses fall into certain traps when deciding on custom real estate logo design. Here are a few tips and ideas on dos and don’ts to help cultivate an artful, yet professional real estate logo.

Dos 

1. Do use original patterns and graphics to represent your real estate business within a logo. This helps the business stand out from the rest and become more memorable in the mind of the viewers. Graphics like shapes or origami-style symbols can help maintain the general culture of the real estate logo, while adding a unique flair to its communication.

2. Do experiment with textual fonts. Incorporating different fonts and designs within those fonts into a custom real estate logo design can help purvey the real estate business’s culture and personality to the public.

3. Do experiment with colors. If you are wondering how to design best real estate logo, colors can help the design pop with personality and add a sense of modern creativity.

4. Do think outside the box in all aspects of your design work. As with all logo designs, potential clients need a memorable visual that stands out and begs for them to take notice.


Don’ts 

1. Don’t limit yourself to color palette when representing the real estate business. While the  logo colors can help the images and fonts pop, the design should not rely on the color alone to grab attention.

2. Don’t use clichéd images and graphics. Some of the main staples of real estate logos are overused – images like houses and rooftops. When deciding upon what images to use in custom real estate logo design, avoid the things you see on a day to day basis, because these graphics are commonplace and have little appeal.

3. Don’t get discouraged if the company for which you are designing the logo does not like your design. Understand what they represent, and explain to them how to design best real estate logo and the requirements of such. Explain how the design idea might fit into their brand after all or go back to the drawing board with another original plan.

Create your real estate logo design to make a powerful statement about the company for which it stands. Use a blend of original vectors, attention-grabbing colors, and expressive fonts to help purvey the culture of the company, and draw in the eyes of those who look at it. Figure out how to piece these elements together to communicate professionalism with a modernistic flair. Most of all, remember to provide the brand with a sense of unique identity through the appearance of the logo design. The logo should help the real estate company stand strongly in a proclamation of superior service and extensive knowledge of the trade.

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Thursday 25 September 2014

Top Logo Design Myths Debunked

The fact that a logo is the centerpiece of a brand is well known. Logo design helps portray the true philosophy and message behind a business and plays an important role in the promotion of a brand. A logo, if professionally designed, may leave a lasting impression on the viewer's mind, forcing them to get an insight into the brand and learn about its offerings and features. The Logo Design Pros portfolio is a testament of skills and expertise on Logo Design Pros' designers.

A great logo design doesn't necessarily have to be cluttered. Instead, it should be a subtle, simple piece of work that is professional and appealing at the same time. You can find numerous creative and professional logo designs in Logo Design Pros portfolio. Some of the world's best—and most famous—logos are simple, elegant yet impactful, such as Coca Cola, Nike, McDonalds, Starbucks, etc. There are, however, several myths about a logo design, and here we have tried to debunk some of them.

 1.       It's important to use the company name in the logo:

It is believed that the company should use its business name in the logo to make it memorable.

Reality: This is a completely wrong belief. Organization can use their name in the logo, but a logo can also survive without it. On one hand, we have logos such as KFC and Coca Cola using their company name. Nevertheless, we also have logos such as Nike and Twitter who do not use the name of their business in the logo and still are very popular. These logos are as memorable as the ones with the name.

For reference, there are numerous logos in Logo Design Pros portfolio that don't have business name included, helping budding designers to understand the creative use of icons for creating brand identity.

2.       Using the image of your products or services builds strong connectivity with the business

Many businesses think that they need to use the image of their product so that people can relate it to their business.

Reality: Using an image relevant to your product or service will make your visual identity amateur and less creative. A logo does not need to be the literal translation of your business but a representation of it. A company that has a wide range of products cannot show all of its products on the logo & this makes the approach less practical. Using a conceptual image will make your brand look friendly and approachable. Take P&G and Pepsi as an example, they have not used the image of their products to represent the nature of the company yet these logos are a true representation of their brands.

3.       Logo designs need to be intricate and highly detailed:

It is assumed that the complex the design is; the creative the logo is.

Reality: This is not valid, as a large number of brands are now opting for simple yet professional designs. Take Microsoft logo, which has minimal design elements and has a chic and creative look. Simple logo designs are easier to remember, making the brand memorable. It is also easy to reproduce and resize a simple logo as compared to complex logo design.

These are the top myths held by both businesses and amateur designers that result in creation of an unprofessional logo. Your logo design is the visual identity of your company, so it needs to be original and unique in order to help you create a strong brand image. The designers working at Logo Design Pros understand the importance of professional logos. They have designed a number of outstanding logos that can be found in Logo Design Pros portfolio.

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Wednesday 24 September 2014

Four Driving Benefits of Using Animated Videos for Business Promotion

In last few years, the way of promoting a business has changed a lot. There are so many ways that you can utilize to promote your business. It became very old fashioned to explain products and services using some written stuffs. Our customers do not have enough time to read large and descriptive texts.

Now, animated video is emerging as one of the most efficient mediums of business promotion. You can use animated videos to make your business be noticeable in today's competitive world. Using an animated video has several advantages. Let us look at common advantages of utilizing animated videos for business endorsement.

Visualization

Time is one of the primary constraints for all kind of promotional stuffs. In this fast pace world, the Web users do not have enough time to read a lot of text written websites. Instead, they need a fast and instant solution. Thus, using animated videos for promoting products and services is a smarter decision for business owners. Good quality animated video with appealing punch lines can make multiple times more affect on customers than that of simple and plan text.

Engaging Script

Using good quality scripts with animated videos can do wonder for your business endorsement plan. Instead of reading text or watching a mute video, most obliviously, the Web users love to watch a well-crafted animated explainer video with engaging script. An animated video combined with well-written script ensures that the required information is being conveyed to the potential customers effectively.

Customization

Animated videos do not work on the principle of one size and fits for all. Instead, using animated videos, you can create short and effective promotional stuffs for your business to target a wide variety of customers. A website may easily contain 12 to 16 videos than can target to different types of users to obtain the maximum profit.

Cheap

This is the fourth major advantage of using animated videos as promotional stuffs. You can use the good quality and cheap animated videos as the economical tool for business promotion. Technical innovations have made possible to develop high quality promotional stuffs at very low cost. Moreover, animated videos have animated characters, thus, you will not have to pay any celebrity or artist to play a role in your video.

These are the some common advantages of using animated videos as promotional stuffs. There are many IT and media companies offer good quality animated videos for business promotions. You can take their help to get effective animated videos for business purpose. These companies will provide you a complete endorsement solution within the limited budget.

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