Top Logo Design Myths Debunked

The fact that a logo is the centerpiece of a brand is well known. Logo design helps portray the true philosophy and message behind a business and plays an important role in the promotion of a brand. A logo, if professionally designed, may leave a lasting impression on the viewer's mind, forcing them to get an insight into the brand and learn about its offerings and features. The Logo Design Pros portfolio is a testament of skills and expertise on Logo Design Pros' designers.

A great logo design doesn't necessarily have to be cluttered. Instead, it should be a subtle, simple piece of work that is professional and appealing at the same time. You can find numerous creative and professional logo designs in Logo Design Pros portfolio. Some of the world's best—and most famous—logos are simple, elegant yet impactful, such as Coca Cola, Nike, McDonalds, Starbucks, etc. There are, however, several myths about a logo design, and here we have tried to debunk some of them.

 1.       It's important to use the company name in the logo:

It is believed that the company should use its business name in the logo to make it memorable.

Reality: This is a completely wrong belief. Organization can use their name in the logo, but a logo can also survive without it. On one hand, we have logos such as KFC and Coca Cola using their company name. Nevertheless, we also have logos such as Nike and Twitter who do not use the name of their business in the logo and still are very popular. These logos are as memorable as the ones with the name.

For reference, there are numerous logos in Logo Design Pros portfolio that don't have business name included, helping budding designers to understand the creative use of icons for creating brand identity.

2.       Using the image of your products or services builds strong connectivity with the business

Many businesses think that they need to use the image of their product so that people can relate it to their business.

Reality: Using an image relevant to your product or service will make your visual identity amateur and less creative. A logo does not need to be the literal translation of your business but a representation of it. A company that has a wide range of products cannot show all of its products on the logo & this makes the approach less practical. Using a conceptual image will make your brand look friendly and approachable. Take P&G and Pepsi as an example, they have not used the image of their products to represent the nature of the company yet these logos are a true representation of their brands.

3.       Logo designs need to be intricate and highly detailed:

It is assumed that the complex the design is; the creative the logo is.

Reality: This is not valid, as a large number of brands are now opting for simple yet professional designs. Take Microsoft logo, which has minimal design elements and has a chic and creative look. Simple logo designs are easier to remember, making the brand memorable. It is also easy to reproduce and resize a simple logo as compared to complex logo design.

These are the top myths held by both businesses and amateur designers that result in creation of an unprofessional logo. Your logo design is the visual identity of your company, so it needs to be original and unique in order to help you create a strong brand image. The designers working at Logo Design Pros understand the importance of professional logos. They have designed a number of outstanding logos that can be found in Logo Design Pros portfolio.

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