How To Get The Right Look For Your Animated Video

Choosing a theme is one of the most important steps of your video making process.
You need to select a theme that will not only help you achieve  your brand and storytelling objectives, but will also help you accomplish your goals with the proper technical requirements.
To help, we’ve created this tutorial, How To Select A Business Theme To Achieve Your Objectives.
Watch the video below, and see the transcript further down.
Happy animating!

GoAnimate is a world of creative possibilities. We offer literally thousands of characters, actions, backgrounds, props and starters for use in your videos.
These assets are grouped into creative themes — carefully produced sets of matching assets, each with a unique visual style.
When you click “Make a Video” anywhere on the site, you’ll land on a page with over fifteen Themes to choose from. That’s a lot of choices!
One way to get oriented is to just dive right in. Click on a theme, and then see what’s available in the “Tray” inside the “Video Maker”. The menus are all “what you see is what you get”.
But what if you’re pressed for time? How can you quickly identify which theme is best for the task at hand?
When you click on the Filter icon, a dropdown menu will appear showing the different features of our video themes..

• Lip-sync: Some themes have characters capable of automatically lip-syncing their lines. Others themes have less-defined characters who cannot move their mouths.
• Extensive Library: Some themes have a library of characters, backgrounds and props that is far above average, representing numerous locations, industries and occupations.
• Scene Starters:  are pre-built scenes which help you get started quickly. They include calls to action, or powerful visual metaphors like “facing debt.”
• Templates: are pre-made dialog-based short videos. Just select characters and a setting, enter your dialogue and you’re done!
• Character Creators:  Even the most extensive character library may not include you, your CEO or another specific person you’d like to portray. Our Character Creators allow you to easily customize characters.

After filtering, you will only be shown themes which include your selected features.
Select a style that fits your overall messaging, look, or feeling you’re trying to convey.
Let’s take a quick look at our business-exclusive themes:

• Business Friendly is our signature Theme, and the the most commonly used in GoAnimate. Its style is simple, clean, and effective. It represents a wide range of activities and occupations like management, shopping, and medical care.
• Stickly Business features slick, black stick figures with a pop of neon color. This theme is great for tech companies or anyone with a lot of personality.
• Business Models features sketched paper cut-out images in blue and red. They work well for homey, no-frills and Americana content..
• We also have a partnership with Common Craft, a brand famous for explainer videos. This visual style is simple, and features a hug library of line-drawn, low-color assets. The light visual style works well for factual content and informal environments.

Business subscribers are not limited to these themes – they have access to over a dozen. Browse them all and choose the one which best serves your story.
We hope you’ve enjoyed learning about our business-exclusive features. Remember, you can upgrade at any time directly from your account settings page. Happy animating!

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