The faster way to create animated infographics

In this article I will explain our new process for creating an animated infographic from a static infographic.

The thinking here at the Infographics Factory is that every infographic, static or animated, should tell a story. So once we have gone through the effort of creating the story, finding the data to support it and designing the icons and visual elements for the static infographic, wouldn’t it be cool if we could then transfer all that valuable content into an animation? After lots of conversations with different animators, we finally connected with a like-minded soul. They are now working with us on a process to efficiently take the static infographic components from the designer and flow them through to animation software. The results so far are promising and we have proven a cost effective way to produce animated infographics using raw elements form the initial static infographic.

Our first experiment was for the American medical education company, Imedex. We created a whopping twenty-foot infographic that will act as the backdrop for their exhibition stand, and using our new process, we were able to animate all the elements to create a video version that can be used on their ipads, screens and projections at the event. What is more, because we created all the assets using vector files, there is no limit to the scaling size that the animation can be blown up to (projection on the side of a building anyone?)

We hope in the future that more of our clients will see that value of using our service to find business stories and tell them both as static infographics and as animations.

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